Marketing / Roger A. Kerin ... [et al.].
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/ Irwin. c2006Edition: 8th edDescription: xlvi, 733 p. : col. ill., col. maps ; 29 cmISBN: 0072828803 (text : alk. paper); 0073080152 (pkg. : alk. paper); 100071116087; 139780071116084.Subject(s): Marketing | ManagementDDC classification: 658.8 KER. LOC classification: HF5415 | .M29474 2006Online resources: Publisher description | Table of contents onlyItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
NFIC | 658.8 KER. (Browse shelf (Opens below)) | 1 | Not for loan | 23165 |
Includes bibliographical references (p. 673-700) and indexes.
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