Bishop Stuart University Catalog

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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Series: McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1994Availability: Items available for loan: Main Library (1) Call number: 658.8GUI.

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J [joint author.].

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1979Availability: Items available for loan: Main Library (1) Call number: 658.8 LOU.

Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Series: The Irwin/McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Main Library (1) Call number: 658.8 BER.

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