Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN: 0072552174 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Case studies | ManagementDDC classification: 658.8 PET LOC classification: HF5415.13 | .P387 2004Online resources: Publisher description | Table of contents | Contributor biographical informationItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Reserved Books |
Main Library
Main Library |
658.8 PET (Browse shelf (Opens below)) | 1 | Not for loan | 20170 |
Includes bibliographical references (p. 853-860) and index.
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