TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205359256
AV  - P90 .V53 1995
U1  - 302.23VIV 20
PY  - 2003///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
KW  - Social sciences
N1  - Includes bibliographical references and indexes
ER  -