TY  - BOOK
AU  - Wentz,Walter B.
AU  - Eyrich,Gerald I.
TI  - Marketing: theory and application
T2  - Harbrace series in business and economics
SN  - 0155551108
U1  - 658.87 WEN 22
PY  - 1970///]
CY  - New York
PB  - Harcourt, Brace & World
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -