TY  - BOOK
AU  - Berkowitz,Eric N.
TI  - Marketing
SN  - 0073656453 (alk. paper)
U1  - 658.8 BER 22
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -