TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Principles of marketing
SN  - 0023343605
U1  - 658 EVE 22
PY  - 1988///
CY  - New York, London
PB  - Macmillan, Collier Macmillan
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: Essentials of marketing. 1984; Includes bibliographies and indexes
ER  -