TY  - BOOK
AU  - Loudon,David L.
AU  - 
TI  - Consumer behavior: concepts and applications 
T2  - McGraw-Hill series in marketing
SN  - 0070387532
U1  - 658.8 LOU 22
PY  - 1979///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Case studies
KW  - Management
N1  - Includes bibliographical references and index
ER  -