TY  - BOOK
AU  - Berg,Thomas L.
AU  - Shuchman,Abe
TI  - Product strategy and management
SN  - 6317028
U1  - 658.5 PRO 22
PY  - 1963///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
KW  - New products
KW  - management
ER  -