TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Belch,George E.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0256218994
AV  - HF5823 .B387 1998
U1  - 659.1 BEL 22
PY  - 1998///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
KW  - Management
N1  - Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995; Includes bibliographical references (p. 725-743) and indexes
ER  -