TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
SN  - 0072828803 (text : alk. paper)
AV  - HF5415 .M29474 2006
U1  - 658.8 KER. 22
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/ Irwin.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 673-700) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
ER  -