TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0072552174 (alk. paper)
AV  - HF5415.13 .P387 2004
U1  - 658.8 PET 21
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 853-860) and index
UR  - http://www.loc.gov/catdir/description/mh051/2003044199.html
UR  - http://www.loc.gov/catdir/toc/mh051/2003044199.html
UR  - http://www.loc.gov/catdir/enhancements/fy0735/2003044199-b.html
ER  -