TY  - BOOK
AU  - Mullins, W. John.
AU  - Walker,Orville C.
TI  - Marketing management: a strategic, decision-making approach 
SN  - 0072863706 (alk. paper)
AV  - HF5415.13 .M352324 2005
U1  - 658.8 MUL 22
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh051/2003066459.html
UR  - http://www.loc.gov/catdir/toc/mh041/2003066459.html
ER  -