TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0534009581 :
AV  - HC79.C6 A87
U1  - 658.8 ASS 22
PY  - 1981///
CY  - Boston, Mass.
PB  - Kent Pub. Co.
KW  - Consumers
KW  - Examinations, questions, etc
KW  - Motivation research (Marketing)
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -