TY  - BOOK
AU  - Dyer,Gillian
TI  - Advertising as communication
SN  - 0416745202 :
U1  - 659.1 DYE 22
PY  - 1982///
CY  - London, New York
PB  - Methuen
KW  - Advertising
KW  - Management
N1  - Includes bibliographies and index
ER  -