TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
AU  - Peter,J.Paul
TI  - Consumer behavior and marketing strategy
SN  - 0256079617
U1  - 658.83 PET 22
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: Consumer behavior. 1987; Includes bibliographical references and indexes
ER  -