TY  - BOOK
AU  - Kotler, Philip, Armstrong, Gary.
TI  - Principles of Marketing
SN  - 8129702010
U1  - 658.8 KOT. 22
PY  - 2004///
CY  - Delhi
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
ER  -