TY  - BOOK
AU  - Mohan, Manedra.
TI  - Advertising management: Concepts and Cases
SN  - 0074517805
U1  - 659.1 MOH 22
PY  - 1989///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing compnay limited.
KW  - Advertising
KW  - Management
ER  -