TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing, principles & perspectives
T2  - Series in marketing
SN  - 0072322977 (alk. paper)
AV  - HF5415.1 .B4155 2001
U1  - 658.8 BEA 22
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
KW  - Management
N1  - Includes index
ER  -