TY  - BOOK
AU  - Perreault,William D & McCarthy,E.Jerom 
TI  - learning Aid for use with basic marketing : A global-Managerial Approach
SN  - 0-07-252530-4
U1  - 658.8 PER 22nd ed
PY  - 2005///
CY  - London
PB  - McGraw-Hill
KW  - Management
ER  -