Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
Material type: TextPublication details: Boston, MA : Irwin, 1989Edition: 2nd edDescription: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN: 0256075131Subject(s): Marketing | ManagementDDC classification: 658.8 BERItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 658.8 BER (Browse shelf (Opens below)) | 1 | Available | 16484 |
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658.8 BER Marketing / | 658.8 BER Marketing / | 658.8 BER marketing | 658.8 BER Marketing / | 658.8 BER Retail management : | 658.8 BOO Contemporary Marketing | 658.8 BRO Marketing research and analysis |
System requirements for computer disk: IBM PC.
Includes indexes.
Bibliography: p. 702-719.
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