Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, Ltd., 2007Edition: 3rd edDescription: 200 p. : ill. ; 24 cmISBN: 9780749450830 (hbk.); 0749450835 (hbk.)Subject(s): Brand name products | Business names | Management -- Employee participation | Corporate image | ManagementDDC classification: 658.8 IND Online resources: Table of contents | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 658.8 IND (Browse shelf (Opens below)) | 1 | Available | 19847 |
Browsing Main Library shelves, Shelving location: Applied Sciences Close shelf browser (Hides shelf browser)
| 658.8 HAA Management information systems for the information age / | 658.8 HOW Financing,Managing & marketing recreation & park Resources | 658.8 HUF Cases in elecronic commerce | 658.8 IND Living the brand : | 658.8 JAI Marketing planning & strategy / | 658.8 JAU The Managerial experience : | 658.8 JOB Principles & practice of marketing |
Includes index.
Includes bibliographical references and index.
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
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