Strategic market management / David A. Aaker.
Material type:
TextPublication details: New York : Wiley, c2001Edition: 6th edDescription: xiv, 338 p. : ill. ; 23 cmISBN: 0471415723 (pbk. : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.83 AAK | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Main Library
Main Library |
NFIC | 658.83 AAK (Browse shelf (Opens below)) | 1 | Available | 16587 |
Includes bibliographical references and index.
Pt. 1. Introduction and Overview. Ch. 1. Business Strategy: The Concept and Trends in Its Management. Ch. 2. Strategic Market Management: An Overview -- Pt. 2. Strategic Analysis. Ch. 3. External and Customer Analysis. Ch. 4. Competitor Analysis. Ch. 5. Market Analysis. Ch. 6. Environmental Analysis and Strategic Uncertainty. Ch. 7. Internal Analysis -- Pt. 3. Alternative Business Strategies. Ch. 8. Obtaining a Sustainable Competitive Advantage. Ch. 9. Differentiation Strategies. Ch. 10. Cost, Focus, and the Preemptive Move. Ch. 11. Strategic Positioning. Ch. 12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Ch. 13. Diversification. Ch. 14. Strategies in Declining and Hostile Markets. Ch. 15. Global Strategies -- Pt. 4. Implementation. Ch. 16. Implementation.
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