The media of mass communication / John Vivian.
Material type:
TextPublication details: Boston : Allyn and Bacon, c2003Edition: 6th ed., 2003 updateDescription: xxv, 510 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0205377750; 0205377750 (computer disc)Subject(s): Mass media | Social SciencesDDC classification: 302.23 VIV LOC classification: P90 | .V53 2003
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Includes index.
System requirements for accompanying computer disc: Windows and Macintosh
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