Strategic management : creating competitive advantages / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner.
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Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library
Main Library |
NFIC | 658.8 DES (Browse shelf (Opens below)) | 1 | Not for loan | 22952 |
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658.8 BEA Marketing, principles & perspectives / | 658.8 CAT International marketing / | 658.8 CRO Marketing research for managers / | 658.8 DES Strategic management : | 658.8 JOH Churchill/Ford/Walker's sales force management / | 658.8 KER. Marketing / | 658.8 KOT. Principles of Marketing. |
Includes bibliographical references and indexes.
Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Business-level strategy : creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership : creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases.
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