Marketing management: (Record no. 10576)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160427b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135580242 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BSU |
| Transcribing agency | BSU |
| Modifying agency | BSU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.8KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 2878 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | analysis, planning, and control |
| Statement of responsibility, etc | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Prentice |
| Date of publication, distribution, etc | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 794p.; |
| Other physical details | ill. |
| Dimensions | 24cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 1535 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | Applied Sciences | 27/04/2016 | Donation | 658.8KOT | 30656 | 27/04/2016 | 1 | 27/04/2016 | Books |