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Broadcast/cable/web programming :

Eastman, Susan Tyler.

Broadcast/cable/web programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2002. - xiv, 466 p. : ill., map ; 25 cm.

Rev. ed. of: Broadcast/cable programming. 5th ed. 1996.

Includes bibliographical references (p. 445-450)and indexes.

ISBN: 053451295X

Subjects--Topical Terms:
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.

Index Terms--Curriculum Objective:
Art

LC Class. No.: PN1992.55 / .E18 2002

Dewey Class. No.: 791.45/0236/0973

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