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Marketing /

Marketing / Eric N. Berkowitz ... [et al.]. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxxii, 736 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0073656453 (alk. paper)

Subjects--Topical Terms:
Marketing.

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 658.8 BER

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