Marketing management :
Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York : McGraw-Hill, c1994. - xvi, 480 p. : col. ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070489718 (alk. paper) :
Marketing--Management.
HF5415.13 / .G84 1994
658.8GUI
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York : McGraw-Hill, c1994. - xvi, 480 p. : col. ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070489718 (alk. paper) :
Marketing--Management.
HF5415.13 / .G84 1994
658.8GUI