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Readings in marketing today

Mentzer,John T & Caster,Forrest

Readings in marketing today - New York Harcourt Brace Jovanovich 1985 - xi-452p 23cm

ISBN: 0155758144

Subjects--Topical Terms:
Marketing

Index Terms--Curriculum Objective:
Management

Dewey Class. No.: 658.8 MEN

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